Tradition is the core of the Kolkata’s existence and which is what makes the city unique. The city’s dwellers ruminate about the artistic aroma and the cultural eating tradition that the city has cultivated. Modern-day global franchisees have to tap that traditional culture of eating out of the city populous to profit. The city speaks of culture through all its movements, settings, architecture and the dwellers are beamingly proud of it. When the food comes into play, the magical tradition of Kolkata shines out. The culture, city, environment, people, and the seemingly outspoken intellectualism term this a city of joy.
Here is a list for those franchisees, which would see a greater return on investment in the city of joy –
1. Tandoori –
The city is a haven for foodies, and one would encounter a food joint around every corner. The highly sophisticated and populated parts of the city have a culture that rejoices and celebrates eating out occasionally or enjoying good snacks; a fast food joint corner would have tremendous market traction. Tandoori offers roll joints that can be enjoyed anytime to satiate the taste buds and fulfill after effect. The city, predominantly non-vegetarian, would enjoy the multiple non-veg options in the menu that the Tandoori provides.
Tandoori conceives of itself as the pioneer of healthy fast food, and all the variations of food options that they offer center around this concept that the tasty food must be made healthy. Initial investment sought to open up a franchise of Tandoori is in the range of 15 lakhs to 40 lakhs. The area required for the outlet should be around 200-400 square feet. This would reap great sales and traction in a city like Kolkata.
For a city with a traditional sweet tooth that loves munching upon sweet items, an ice-cream parlor would be the best business opportunity in that place. The late-evening walks of families would certainly stop by for a good scoop of ice-cream. After all, what makes a complete meal is an exquisite taste of something sweet. Twisting scoops, the pioneers of Turkish ice-creams in India, make deliciously lucrative and authentic Turkish ice cream, which is distinguished through its texture and longevity to melt.
The authentic flavor of turkey can be best appreciated in a city like Kolkata, which has regard for everything traditional. To open up a store of ‘Twisting scoops,’ the investment would be around 24 lakhs to 56 lakhs, and the space required would be 200-400 square feet. Various exquisite tastes are embued in the palates of twisting scoops.
The intellectual tradition of the city has emanated from these corner coffee houses. Bengali’s favorite pastime is to have a cup of brew and muse on deep subjects with utmost sincerity. You will always see a happening coffee house at any corner of Kolkata. The brew room Delhi has brewing some best coffee in the capital and provides an ambiance that reeks of the climate that Delhi proffers. Kolkata would be the next city that would appreciate the brew, global Indian by heart, and make the coffee-house as happening as one might imagine.
The initial investment to open up an outlet of the brew room would be in the range of 56 lakhs to 1.2 crores but with the magnanimous menu that it offers and the certain ambiance for intellectually thriving discussions, the place would be an instant hit in Kolkata. The space required to open the coffee house is around 1000-1500 square feet, and the owners seek a royalty of seven percent on the revenue made.
4. Mokart –
Street foods in Kolkata are brimming with people in the evenings to capture the taste that lingers for a while at a small sum of money. Thus, Mokart would be the best business option for any franchisee owner as it offers on the go food with an amount in the range of Rs. 60-130 and around 130+ variations it has to offer. The city with a culture of street foods would render this on the go fast food service as very profitable. The USP of the brand is a reasonable price, variations that would offer a palate of taste, and the quality and hygiene that the brand maintains.
The franchise offers to require very modest investment but is to be run by a like-minded person, and the owners go beyond their way to help their franchisees in whatever way possible. Initial investment should be around 4 lakhs to 7 lakhs, and the space required to open a store can be as low as 50 square feet to 250 square feet. The franchisee is divided into two categories – macro franchisee and premiere franchisee. The company seeks royalty of around 8 percent on the net revenue made by the franchisee owners.