An apple a day keeps the doctor away; or so goes the popular saying. However, in the past couple of decades, fast food and processed foods have become a significant portion of our diets and people are realising the need to eat better and healthier. Thankfully, the ever-evolving food and beverage industry have taken the people’s increasing consciousness regarding their health into careful consideration, and the Indian F&B industry is now ablaze with healthy food options.
According to a report, the anticipated growth rate of India’s organic food market is over 23%. While we are talking numbers, consider this; daily, the healthy food industry caters to 50 Lakh+ consumers in India. With that in hindsight, let us have a look at the top five healthy food franchise business opportunities.
Top 5 Healthy Food Franchise Business Opportunities In India
- Subway Franchise
- Salad Story Franchise
- Jux Pux Franchise
- Pita Pit Franchise
- Greenr Café Franchise
- Operating since: 1965
- Number of outlets in India: 2000+
- Space required: 600-1000 sq. ft. (approximately)
- Investment required: INR 35 Lacs – INR 1 Crore(approximately)
Sometime around the end of the 20th century, fast food giants realised that their sales graph was showing a decline. The reason? A more health-conscious consumer base. To cope up with that, many innovative and fresh items were added to their menus. For example, McDonald’s totally revamped their menu and introduced healthier alternatives to its juicy hamburgers like Grilled Chicken Salad and Egg White Delight McMuffin.
Naturally, the world’s largest franchisor (by the number of outlets) was not willing to be outrun in this race, and the concept of ‘Subway Fresh’ was rolled out. Such was the emphasis on the freshness of its healthy ingredients that the official company colours started getting greener and featured lesser yellow; and, the word “fresh” kept popping up everywhere they advertised. As a result, people gradually started correlating ‘Subway’ with ‘fresh.’
This strategy came into great prominence in the Indian market. Although the Indian customers are gradually gravitating towards healthy food, the charm of a big brand attracts a significant chunk of the consumer base, and that is where the Subway factor came into play.
Founded by Peter Buck and Fred DeLuca in 1965, Subway currently has over 42,000 outlets in 111 countries. In addition to the initial franchise fee, Subway charges a royalty fee of 8% from all its franchisees.
Salad Story Franchise
- Operating since: 2014
- Number of outlets in India: 10-20
- Space required: 300-1000 sq. ft. (approximately)
- Investment required: INR 30 Lacs – INR 60 Lacs (approximately)
Supriya Chopra is a woman on a mission. The long-standing myth that ‘your food can either be tasty or healthy’ troubled her, and she set to debunk it. When she first came up with the idea of ‘The Salad Story,’ it was fuelled by a simple motive to make fresh, tasty, and healthy salads. The restaurant chain is now a leader of the healthy-eating movement, offering mouth-watering and nutrition-rich healthy food. Prepared with the freshest ingredients, seasoned with global flavours and presented in an innovative manner, the salads from The Salad Story not only quell your hunger but are a delight for all the senses.
Talking about her venture, Chopra says, “Using only fresh, ethically-sourced ingredients and working with expert chefs and nutritionists, who love what they do, The Salad Story is on a mission to make you feel healthier. It’s all about eating well, not just salads, but well-balanced food.” Initially encouraging the habit of guilt-free eating experience, the restaurant has now also ventured into home delivery, along with providing outdoor catering services.
- Operating since: 2015
- Number of outlets in India: Less than 10
- Space required: 100-500 sq. ft. (approximately)
- Investment required: INR 10 Lacs – 12 Lacs (approximately)
Three enthusiastic Delhiites once sat and talked about the sorry state of affairs of the streetside juice vendors’ hygiene. By the time the conversation was over, an idea had germinated. The trio of Pulkit Arora, Simran Jeet Singh, and Nipun Bhardwaj put their minds and put together their knowledge of food, technology and business, and Jux Pux, a hygienic juice bar, was born. Pretty soon, healthy quick bites and shakes found their way into the menu as well.
Today, not only has JuxPux carved a place for itself in the market, but it is also reputed for its moral standards and work ethics in the F&B industry. In quite a short while, JuxPux has expanded and currently runs several successful franchise outlets in New Delhi, Agra, Ghaziabad, Bangalore, and Hyderabad. Jux Pux represents the tastes of a changing India and encourages opting for healthier snack options.
With the founders looking to open more franchises in prominent locations pan-India, JuxPux is on the lookout for entrepreneurs wishing to promote the culture of healthy food. The brand offers three franchise formats: cafe parlor, take away outlet, and café lounge.
Pita Pit Franchise
- Operating since: 1995
- Number of outlets in India: 21
- Space required: 600-2500 sq. ft. (approximately)
- Investment required: INR 1 Crore upwards
Nelson Lang founded Pita Pit in 1995, in Kingston, Ontario. It was among Canada’s pioneers on the road of materialising the vision of a healthy eating alternative to fast-food restaurants. The immense success of this “fresh thinking” concept opened the doorway to franchising in Canada, and later, across the world (1997 onwards). Currently, Pita Pit has over 650 outlets across the globe.
Everything about Pita Pit says that they put health first. For example, the primary ingredient, pita bread, is custom-designed in a way that the meat, toppings, cheese, and sauce are easily wrapped within it. The food is customisable, interesting, completely healthy, and is easy to carry on the go. What’s more, the packaging is entirely biodegradable and environment-friendly.
The surge of fresh and healthy food business created a void in the franchise market with a few reputed brands laying off franchising to prepare accordingly, and Pita Pit was able to fill it promptly. Having undergone twenty years of fine-tuning, the franchise model at Pita Pit has reached its optimum functionality. Even when it opened in Hyderabad, a city famous for its very own style of culinary delight, it was a success.
Greenr Café Franchise
- Operating since: 2015
- Number of outlets in India: 5-10
- Space required: 400-1000 sq. ft. (approximately)
- Investment required: INR 30 Lacs – 80 Lacs (approximately)
Considering the fact that India is home to the highest number of vegetarians in the world, it is a surprise how the Indian audience has managed to refrain from bringing foreign vegetarian dishes into the mainstream. And it was this cultural gap that Nitin Dixit and Mohit Yadav set out to fill by co-founding Greenr Cafe.
Initially aimed at popularising plant-based nutrition and diet plans, Greenr Cafe turned out to play a catalytic role in the venture of clubbing vegetarian and vegan cuisines from around the world. Healthy vegan food has received a significant push in India in recent times, primarily due to our tendency to be influenced by the western world and celebrities. With a menu based on the modern vegan California cuisine and featuring healthier versions of popular food (like Ragi Nachos, an indigenous take on the nachos), Greenr looks all set to go far.
Greenr Cafe looks toward the mainstream and high-end locations for opening further franchises. Furthermore, plans to open outlets incorporate parks that are also in contemplation. Franchise-wise, this is one golden (and green) opportunity.
The days of greasy butter chicken, mayonnaise-loaded sandwiches, and sickly sweet gulab jamuns are gradually coming to an end, and healthy food is definitely building a loyal customer base in the country. If you’re foraying into the Indian F&B market, a health food franchise can prove to be a successful venture. To know more about franchise business opportunities in India, please get in touch with us.